Astralis makes innovation and commercialization a process that is manageable and quantifiable. Individual efforts drive innovation while a balanced and experienced team can assure its successful outcome. Astralis brings both the tools and people necessary to achieve successful innovation in the most timely and cost effective manner.
First - We Validate The Success Factors
Astralis provides a broad array of technical and business support services to our clients. There are certain key ingredients necessary for creating a high probability of success. In all engagements, we first seek to validate an opportunity against the following criteria.
Technology Scope: The technology must be either disruptive, a platform technology, or defined by a significant scope of protected intellectual property.
Technology Development Program: The development and technology program must be cost effective and well defined with quantifiable parameters and timelines leading to success.
Market Opportunity: The business model must address a potentially large and rapidly growing market, or it must address a fragmented market that is easily entered with modest resources.
People: The opportunity must either be driven by a strong and successful team or an enthusiastic technology and/or financial sponsor.
Examples of Astralis engagements include:
Technology, Market & Competitive Assessments
Astralis starts the process of commercialization by conducting comprehensive analyses of the technology, the market opportunities and the competitive landscape. Our goal is to understand the value proposition of the technology, where it will command the highest value, and who else could offer a similar product or service to customers. This information evaluates the viability of the opportunity in a competitive, commercial market place. It also builds the foundation of a business model, and defines the potential rewards from the business.
R&D and Technology Program Audit
Create real value from R&D efforts. Figuring out the strongest candidates, and the ROI on those development dollars is an ongoing challenge. Many technology development programs have inherent flaws due to internal bias', rapidly changing markets and technology landscapes, and lack of management oversight. By conducting a comprehensive audit of technology efforts, Astralis provides a roadmap to set better goals and create greater returns on technology development investments. The audit identifies those activities with the greatest potential and probability for success.
Technology to Product to Manufacturing Roadmapping
New technologies rarely lead to great products with real markets. Astralis determines the best path from the lab to prototype to manufacturing. Our roadmapping efforts not only address technology risks, but also take into account manufacturability, supply chain and customer validation hurdles that need to be clearly understood and managed from day one. We also can identify whether or not onshore or offshore manufacturing strategies make sense and will make money.
Business Planning, Development & Finance Strategy
Astralis defines the best avenue to capitalize on technology and build a sustainable business. By conducting a thorough investigation of different business concepts and models that can be used to bring technology to market, Astralis determines the best options, based upon the goals and resources available.
Business, Operating, and Funding Plan Development
Astralis develops the business, product and funding plans needed to get noticed and funded. Our plans are written to address the key concerns of investors, and to demonstrate to investors that every possible technical, market and investment risk has been mitigated. The result is a business opportunity that minimizes risk and maximizes returns.
Interim Management & Business Launch Support
Launching a business is a complex and exciting challenge. Numerous activities must be orchestrated successfully, including finance, operations, channel development and technology development. Astralis assists in all of these fundamental challenges and takes the action needed to ensure that the business is not only well planned, but well executed.
Business Exit Strategies & Execution
Selling a business can be more difficult and confusing than building the business. Astralis maps out an exit strategy and plan that maximizes the value of the business. Once the plan is in place, Astralis can provide ongoing support in all phases of executing the exit roadmap.